Bibliography for AB17120 Marketing Principles and Contemporary Practice BETA
[1]P. Baines, C. Fill, S. Rosengren, and P. Antonetti, Marketing, Fifth edition. Oxford: Oxford University Press, 2019.
[1]P. Baines, C. Fill, S. Rosengren, and P. Antonetti, Marketing, Fifth edition. Oxford: Oxford University Press, 2019.