Bibliography for AB17120 / CB17120 Marketing Principles and Contemporary Practice / Egwyddorion Marchnata ac Ymarfer Cyfoes BETA

1

Baines P, Fill C, Rosengren S, et al. Marketing. Fifth edition. Oxford: : Oxford University Press 2019.

2

Baines P, Fill C, Rosengren S, et al. 11. Configuring the Marketing Communications Mix. In: Marketing. Oxford: : Oxford University Press 2019. 421–55.

3

Baines P, Fill C, Rosengren S, et al. 16 Business-to-Business Marketing. In: Marketing. Oxford: : Oxford University Press 2019. 619–49.

4

Baines P, Fill C, Rosengren S, et al. 18. Marketing, Society, Sustainability, and Ethics. In: Marketing. Oxford: : Oxford University Press 2019. 686–727.

5

Baines P, Fill C, Rosengren S. Marketing. Fourth edition. Oxford: : Oxford University Press 2017.

6

Baines P, Fill C. Marketing. Third edition. Oxford: : Oxford University Press 2014.