Bibliography for AB17120 / CB17120 Marketing Principles and Contemporary Practice / Egwyddorion Marchnata ac Ymarfer Cyfoes BETA

Baines, Paul et al. ‘11. Configuring the Marketing Communications Mix.’ Marketing. Fifth edition. Oxford: Oxford University Press, 2019. 421–455. Print.

---. ‘16 Business-to-Business Marketing’. Marketing. Fifth edition. Oxford: Oxford University Press, 2019. 619–649. Print.

---. ‘18. Marketing, Society, Sustainability, and Ethics’. Marketing. Fifth edition. Oxford: Oxford University Press, 2019. 686–727. Print.

---. Marketing. Fifth edition. Oxford: Oxford University Press, 2019. Print.

Baines, Paul, and Chris Fill. Marketing. Third edition. Oxford: Oxford University Press, 2014. Print.

Baines, Paul, Chris Fill, and Sara Rosengren. Marketing. Fourth edition. Oxford: Oxford University Press, 2017. Print.